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UN Women launched a partnership with the International Federation of Football Associations (FIFA) during the FIFA Women's World Cup, which is being organized by Australia and New Zealand from 20 July to 20 August. According to the UN news release, a copy of which we received
The United Nations said in a press statement yesterday, Wednesday, that the cooperation during the tournament - which is expected to be watched by more than two billion people around the world - aims to celebrate the skills and achievements achieved by teams and players, in order to achieve gender equality in the world of football, and to address discrimination and abuse in football. stadiums and beyond.
In its statement, the authority stated that the suffering of female players around the world continues in light of fewer professional opportunities, a huge salary gap, fewer agreements regarding sponsorship and broadcasting of matches, and unequal playing conditions, noting that female players face campaigns of abuse online and offline when they succeed.
In order to face these challenges and in order to narrow the wage gap between the sexes in football, the Federation has raised
Football has set the prize money for the 2023 Women's World Cup to be $150 million, which is three times more than it was in 2019. This comes as part of FIFA's three-year plan to achieve gender equality.

"Unite for Gender Equality"
UN Women is partnering with FIFA to launch two campaigns. The first, titled "Unite for Gender Equality", aims to achieve gender equality as a basic human right and as vital for a peaceful and sustainable world. The second call was launched under the title "Unite to End Violence Against Women", aiming to end violence against women and girls, which is the most widespread violation of human rights in the world.
"The women who compete in the World Cup are role models for every girl on the planet. Their skills and strength are an inspiration," said UN Women Executive Director, Sima Bohouth.
She added that this tournament "is also a reminder that there are many women and girls who are excluded from the world of sport, and that even for those who do play sports, they are often subjected to discriminatory treatment and - in some cases - abuse."
Bohuth indicated that the authority's partnership with FIFA - including the international campaign called "Football Unites the World" - reflects a "serious and ambitious commitment" to addressing this issue for the benefit of all.
Ways to promote the two campaigns
The two campaigns will be promoted on female players' captaincy, digital billboards in stadiums, giant flags that are used inside stadiums before matches, huge screens in tournament stadiums, and via social media.
The "Unite for Gender Equality" campaign will be the main message of the matches, which take place from 30 July to 3 August. The "Unite to End Violence Against Women" campaign will be the main message of the semi-finals, which begin on August 16.